Discounter Aldi Tops Asda in Market Share
- Aldi UK boss Giles Hurley dismisses Asda’s ‘phoney’ price war
- Aldi overtakes Asda in food and drink sales according to Kantar data
- Aldi’s market share reaches 9.8%, Asda’s drops to 9.4%
- Aldi is now the third biggest supermarket in terms of volume
Aldi UK boss Giles Hurley has dismissed the price war launched by rival Asda, stating that there is little evidence of increased competition and aggressive pricing. According to Kantar data, Aldi’s food and drink market share reached 9.8% during the four weeks to May 18th, while Asda’s dropped to 9.4%. Hurley also mentioned that Aldi has been the third biggest supermarket in terms of volume for some time now. Kantar’s monthly update revealed that Aldi is fast approaching Asda with an overall market share of 11.1%, up from 10.8% last year, while Asda’s share fell from 13% to 12.1%.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Aldi UK boss Giles Hurley’s comments on the price war with Asda, and includes relevant data from Kantar regarding market share comparisons between the two supermarkets. It also mentions Asda’s sales decline. However, it lacks some context on the overall grocery market situation and could provide more information about Aldi’s growth strategy.
Noise Level: 3
Noise Justification: The article provides relevant information on the competition between Aldi and Asda in the UK supermarket industry, with quotes from their respective CEOs and data from Kantar. It also mentions the market share of both companies. However, it could provide more analysis or context on the implications of these changes for consumers and the industry as a whole.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses financial topics related to supermarket sales and market share between Aldi UK, Asda, Tesco, and Sainsbury’s. It mentions the impact on their profits and market shares, but does not directly mention any specific financial markets being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text and it mainly discusses a business rivalry between supermarket chains.
www.retailgazette.co.uk