Discount Retailer Overtakes Iceland in Sales and Market Share

  • Aldi’s frozen fish and seafood volume market share increases to 14.3%
  • Kantar data shows Aldi overtakes Iceland in the category
  • Aldi now second only to Tesco in UK frozen fish sales
  • Market share of all frozen products up from 12.0% to 13.4%
  • Aldi becomes UK’s fourth largest supermarket last year

Aldi has seen a significant increase in its frozen fish and seafood market share, according to Kantar data. The retailer’s volume market share for these products rose from 12.0% to 14.3% in the 12-week period ending May 14th, making it the second largest seller of frozen fish in the UK, surpassing Iceland which saw its market share drop from 14.6% to 13.7%. Kantar also reported that Aldi is the only major retailer with growth in this category and has increased its overall frozen product market share from 12.0% to 13.4%. Last year, Aldi surpassed Morrisons to become the UK’s fourth largest supermarket and has held the title of Cheapest Supermarket for 11 consecutive months, with a basket of shopping costing £18.31 less than Waitrose.

Factuality Level: 9
Factuality Justification: The article provides accurate and relevant information about Aldi’s growth in frozen fish and seafood market share, its position compared to other retailers, and its recognition as the UK’s cheapest supermarket. It is based on data from Kantar and cites specific figures for comparison. The information is objective and not sensationalized or misleading.
Noise Level: 2
Noise Justification: The article provides relevant and concise information about Aldi’s growth in frozen fish and seafood market share, as well as its overall market positioning compared to other retailers. It also highlights the recognition by Which? as the UK’s Cheapest Supermarket. The content is focused on the topic without diving into unrelated territories.
Financial Relevance: Yes
Financial Markets Impacted: Aldi and Iceland’s market shares in frozen fish and seafood category
Financial Rating Justification: The article discusses changes in market share for Aldi and Iceland, two retail companies, which are financial topics related to their performance in the UK market.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.

Reported publicly: www.retailsector.co.uk