Budget Supermarket Thrives Amidst Competition
- Aldi sees double-digit sales growth in March
- Sales increase by 10.6% for the 12 weeks to 24 March 2019
- Kantar’s research reveals Aldi’s market share at a record high of 8%
- 13 million households visited Aldi in past 12 weeks
- London holds potential for Aldi’s growth
- Lidl was the second fastest growing supermarket with 5.8% increase
- Tesco grew by 0.5%, market share at 27.4% (0.2 pts lower than last year
Budget supermarket Aldi has reported a double-digit sales growth of 10.6% for the 12 weeks ending on 24 March, according to Kantar’s research. The company’s data and insight revealed that this growth led to a record high market share of 8%. Additionally, 13 million households visited Aldi in the past 12 weeks. London was identified as a region with potential for further growth, where its market share is currently lowest, which may explain the recent trial of the smaller Aldi Local format in the capital. Lidl followed closely behind as the second fastest growing supermarket, increasing sales by 5.8% and gaining 0.3 percentage points in market share to reach 5.6%. Tesco experienced a growth of 0.5%, but its market share dropped slightly to 27.4% compared to last year. Kantar’s statement mentioned that the late Easter and Mother’s Day falling outside the reported period contributed to the slowest overall supermarket growth since March 2018, trimming an estimated 0.5 percentage points.
Factuality Level: 9
Factuality Justification: The article provides accurate information about Aldi’s sales increase, market share, and its growth potential in London. It also mentions Lidl’s performance and Tesco’s growth rate. The justification for the growth rates is provided by attributing it to late Easter and Mother’s Day.
Noise Level: 4
Noise Justification: The article provides relevant information about the sales increase of Aldi and Lidl supermarkets, as well as Tesco’s performance. It also mentions the impact of late Easter and Mother’s Day on overall market growth. However, it could provide more analysis or context on the reasons behind these trends and how they may affect the industry in the long term.
Financial Relevance: Yes
Financial Markets Impacted: Aldi, Lidl, Tesco
Financial Rating Justification: The article discusses sales and market share changes for Aldi, Lidl, and Tesco, which are all major supermarket companies. These changes can impact their financial performance and potentially affect the overall grocery retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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