12% Increase in Sales Compared to Last Season

  • AI influences over $200B in holiday sales
  • 19% of orders internationally influenced by AI since November
  • Retailers using AI see higher engagement (38%) than those not using it (21%)
  • Shoppers rely on AI for virtual assistants, try-on tech and personalized search options
  • Half of consumers don’t use generative AI but plan to in the future
  • Target introduces Bullseye Gift Finder and Shopping Assistant using AI

Salesforce’s analysis reveals the growing impact of AI on retail, influencing over $200 billion in holiday sales. Since November, AI has played a role in 19% of orders globally through custom promotions, product recommendations, and order support. Retailers adopting AI have seen higher engagement (38%) than those not using it (21%). As consumers weigh the use of generative AI, Target introduces Bullseye Gift Finder and Shopping Assistant to enhance their shopping experience.

Factuality Level: 8
Factuality Justification: The article presents accurate information about the impact of AI on the retail industry, citing statistics from Salesforce and other sources. It also provides examples of companies using AI in their operations and discusses consumer attitudes towards AI usage. However, it could provide more context or background information on generative AI and its applications.
Noise Level: 3
Noise Justification: The article provides relevant information about the growing impact of AI in the retail industry and how it is being used by companies during the holiday season. It also mentions some statistics and examples of AI implementations by specific retailers. However, it could benefit from more in-depth analysis or exploration of potential drawbacks or limitations of AI in this context.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the impact of AI on retail industry, specifically how it influences customer engagement and sales during the holiday season. While there are no direct mentions of financial markets being impacted, the use of AI by companies like Salesforce, Target, and Nordstrom can potentially affect their sales and revenue.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retaildive.com