Perfect Corp.’s Trend Report Highlights Consumer Preferences
- Over half of holiday shoppers already use or plan to use AI
- Retailers should adopt omnichannel strategies for a seamless shopping experience
- Top e-commerce challenges: trying products before buying, complicated returns, and overwhelming options
- Virtual try-on capabilities increase sales by 2.5 times, according to Perfect Corp.
According to Perfect Corp., a company offering AI and AR solutions for retailers, over half of holiday shoppers are already using or planning to use these technologies during their shopping journey. To cater to budget-conscious consumers, retailers should adopt omnichannel strategies that combine physical and digital retail experiences. This approach allows customers to research products online and finalize purchases in-store, accommodating different preferences. However, some challenges remain for e-commerce shoppers, such as trying products before buying (34%), complicated returns (22%), and overwhelming options (15%). Perfect Corp.’s survey found that virtual try-on capabilities can increase sales by 2.5 times, with interactive displays and real-time customized shopping following closely behind.
Factuality Level: 9
Factuality Justification: The article provides relevant information about consumer behavior and trends in retail, cites a source (Perfect Corp.), and includes statistics to support its claims. It discusses the benefits of using technology for a seamless shopping experience without any personal opinions or misleading statements.
Noise Level: 4
Noise Justification: The article provides relevant information about consumer behavior and trends in retail, as well as suggestions for adapting to those trends using technology. However, it could benefit from more in-depth analysis or evidence supporting the effectiveness of virtual try-on capabilities.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses financial relevance as it pertains to consumer behavior and retail strategies, specifically focusing on budget-conscious shopping and the use of technology in retail. It mentions the impact of online shopping challenges such as returns and overwhelming product options. However, there is no direct mention of specific financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article.
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