CEO Optimistic About Future Growth Despite Macroeconomic Uncertainty
- Adidas reports Q4 revenues of €5.97bn, up 24% from 2023
- Gross margin increases to 49.8%, operating profit reaches €57m
- Full-year currency-neutral revenues up 12% in 2024, reaching €23.68bn
- Excluding Yeezy sales, Q4 revenue growth is 18%, full-year growth is 13%
- CEO Bjørn Gulden expresses satisfaction with results and future potential
Adidas has announced better-than-expected Q4 results, with revenues surging 24% to €5.97bn compared to €4.81bn in 2023. Excluding Yeezy sales, currency-neutral revenues increased by 18%. The company’s gross margin rose 5.2 percentage points to 49.8%, and its operating profit reached €57m (£49.4m), compared to a loss of €377m (£326.8m) in 2023. For the full year 2024, currency-neutral revenues increased by 12%, with total sales reaching €23.68bn (£20.49bn). Excluding Yeezy sales, currency-neutral growth was 13%. CEO Bjørn Gulden expressed satisfaction with the results and future potential despite macroeconomic uncertainty. Adidas will publish final financial results for 2024 and issue guidance for 2025 on March 5, 2025.
Factuality Level: 9
Factuality Justification: The article provides accurate information about Adidas’ financial performance, including revenue growth, gross margin, and operating profit. It also includes quotes from the CEO that support the positive outlook for the company’s future growth.
Noise Level: 3
Noise Justification: The article provides relevant information about Adidas’ financial performance and the CEO’s perspective on the company’s growth and future goals. It stays on topic and supports its claims with specific numbers and percentages.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Adidas’ financial performance, including revenue growth, gross margin, and operating profit for Q4 and the full year 2024. It also mentions the company’s plans to publish final financial results and issue guidance for 2025. These topics are relevant to financial matters.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
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