Customer Data Stolen in Adidas Cyber Incident
- Adidas confirms cyber attack
- Consumer data stolen
- Third-party customer service provider breached
Adidas has confirmed that it was hit by a cyber attack last week, resulting in the theft of consumer data through a breach in one of its third-party customer service providers. The company is now working to inform potentially affected consumers and appropriate data protection and law enforcement authorities as required by law.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the cyber attack on Adidas and the source of the data breach. It is not sensationalized or misleading, and there is no indication of personal bias or opinion presented as fact.
Noise Level: 6
Noise Justification: The article provides basic information about a cyber attack on Adidas but lacks in-depth analysis or actionable insights. It does not explore the consequences of the incident, its impact on consumers, or any potential solutions to prevent similar attacks in the future.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Adidas, a well-known company in the financial markets, being affected by a cyber attack which could potentially impact their operations and reputation. This is relevant to financial topics as it involves a major corporation.
Presence Of Extreme Event: Yes
Nature Of Extreme Event: h. Technological Disruption
Impact Rating Of The Extreme Event: Moderate
Extreme Rating Justification: This rating is based on the potential impact of a cyber attack on consumer data, which can have consequences in terms of privacy breaches and financial losses.
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