Sporting Giant Faces Data Breach
- Adidas confirms customer data stolen in cyber attack
- No passwords or payment details accessed
- Compromised data mainly consists of contact information
- Investigation ongoing with information security experts
- Affected consumers being informed
- Latest in a string of retailer cyber attacks
Adidas has confirmed that its customer data was compromised in a recent cyber attack, becoming the latest retailer to fall victim to such incidents. The company stated that no passwords or payment details were taken by the attackers, but certain consumer data was accessed through a third-party customer service provider. Adidas is currently containing the situation and collaborating with leading information security experts. The compromised data primarily involves contact information of consumers who contacted its customer service help desk. Affected individuals are being informed, along with relevant authorities, as per legal requirements. The company expressed regret for any inconvenience caused and remains committed to consumer privacy and security protection. This incident adds to a series of cyber attacks on retailers like Co-op and M&S, which anticipates a £300m profit loss due to disruption.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the cyber attack on Adidas, mentions the steps taken by the company to address the issue, and includes relevant details without any sensationalism or opinion. It also briefly discusses other retailers affected by similar incidents.
Noise Level: 2
Noise Justification: The article provides relevant information about a cyber attack on Adidas and the compromised data, with no irrelevant or misleading content. It also mentions other recent similar incidents involving Co-op and M&S. The article stays on topic and supports its claims with details from Adidas’ statement.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article mentions Adidas, a well-known company in the retail sector, being hit by a cyber attack that compromised customer data. Although it did not affect passwords or payment details, this incident may still impact the company’s reputation and potentially lead to financial consequences in the future. The mention of Co-op and M&S also shows that there is a trend of cyber attacks on retailers which can have financial implications.
Presence Of Extreme Event: Yes
Nature Of Extreme Event: Technological Disruption
Impact Rating Of The Extreme Event: Moderate
Extreme Rating Justification: There was a cyber attack on Adidas, compromising customer data. Although no passwords or payment details were taken and the incident is being contained, it still caused inconvenience and concern for consumers.
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