Sportswear Giant Sees Double-Digit Growth in Europe and Key Categories
- Adidas raises 2025 profit forecast after record quarterly sales
- 12% increase in sales to €2.32bn (£2.04bn) in Europe
- Footwear and apparel sales up 11% and 16% respectively
- Growth across running, football, training, and specialist sports categories
- Double-digit growth in wholesale and direct-to-consumer channels
- Currency-neutral revenue expected to rise by around 9% for the full year
- Adidas CEO Bjørn Gulden: ‘Being a global brand with a local mindset is driving strong results’
- Focus on transitioning into 2026 and upcoming sports events
Adidas has increased its full-year profit forecast following record quarterly revenues, driven by strong growth in footwear and apparel. The sportswear brand reported a 12% increase in sales to €6.6bn (£5.82bn) for the third quarter, marking its highest quarterly revenue on record. Footwear sales rose 11% to €3.75bn (£3.30bn), while apparel revenues grew 16% to €2.38bn (£2.10bn). Across all channels, Adidas recorded double-digit growth in Europe and key categories like running, football, training, and specialist sports. The company expects currency-neutral revenue for the full year to rise by around 9%. CEO Bjørn Gulden attributes this success to a global brand with a local mindset strategy.
Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Adidas’ financial performance, including specific revenue and profit figures, growth rates by region, and the company’s outlook for future growth. It also includes a quote from the CEO that supports the reported data.
Noise Level: 4
Noise Justification: The article provides relevant information about Adidas’s financial performance and growth in various regions, but it lacks a comprehensive analysis of long-term trends or possibilities, and does not explore the consequences of decisions on those who bear the risks. It also could benefit from more evidence to support its claims and provide actionable insights for readers.
Financial Relevance: Yes
Financial Markets Impacted: Adidas’s stock price may be impacted by its strong financial performance and increased profit forecast.
Financial Rating Justification: The article discusses Adidas’s record quarterly revenues, increased profit forecast for the 2025 financial year, and positive growth in various regions. This information is relevant to investors and could potentially affect the company’s stock price in financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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