Advertising Standards Agency bans Adidas campaign featuring nude images of women

  • Adidas ads banned due to ‘widespread offence’
  • ASA received 24 complaints about the campaign
  • Campaign aimed to celebrate different shapes and sizes of women
  • Adidas UK believes ads did not sexualize women or cause harm to children

The Advertising Standards Agency (ASA) has banned ads from a recent Adidas campaign featuring nude images of women in support of their sports bra range. The campaign, which aimed to celebrate different shapes and sizes, received 24 complaints for being gratuitous and objectifying. Adidas UK argued that the images were not sexual and intended to reflect diversity and demonstrate the importance of tailored support bras. Despite Twitter stating the tweet was not in breach of its terms of service, the ASA deemed it likely to cause widespread offence.

Factuality Level: 8
Factuality Justification: The article provides accurate information about the Adidas campaign, the complaints received, Adidas’ response, and the ASA’s ruling. It presents a balanced view of both sides of the issue without any significant issues related to digressions, misleading information, or personal perspective.
Noise Level: 3
Noise Justification: The article provides a clear and concise summary of the issue at hand, with no irrelevant or misleading information. It presents both sides of the argument and includes evidence from Adidas’ response to the complaints. However, it could have provided more context on the ASA’s decision-making process and the specific rules that were breached.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a marketing campaign by Adidas and a ruling by the Advertising Standards Agency, which does not have direct financial implications or impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text that happened in the last 48 hours.

Reported publicly: www.retailsector.co.uk