Celebrating LGBTQ Community Year-Round with Gender-Inclusive Clothing Line
- Abercrombie & Fitch launches 2022 Pride collection in collaboration with The Trevor Project
- Gender-inclusive adult and kids collections available
- Increased donation of $400,000 to The Trevor Project
- Over $2.8m donated since 2010 partnership
Abercrombie & Fitch has launched its 2022 Pride collection in collaboration with The Trevor Project for both Abercrombie and Fitch, as well as Abercrombie Kids brands. The gender-inclusive adult collection includes t-shirts, shorts, hoodies, jackets, sandals, hats, and socks, while the kids’ collection features t-shirts, bucket hats, scrunchies, and sunglasses. This marks the fifth year of Abercrombie Kids’ offering its everybody collection. The retailer is also committing to donating $400,000 to The Trevor Project, a suicide prevention and mental health organization for LGBTQ young people. Since partnering with The Trevor Project in 2010, Abercrombie & Fitch and its customers have donated over $2.8m. The Pride collection is available year-round, showcasing the brand’s ongoing commitment to the LGBTQ community.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the collaboration between Abercrombie and Fitch and The Trevor Project, details about their collections, and the donation made by Abercrombie to The Trevor Project. It also includes quotes from representatives of both organizations, which adds credibility to the report.
Noise Level: 2
Noise Justification: The article provides relevant information about a collaboration between Abercrombie and Fitch and The Trevor Project for their Pride collection, as well as the donation made to support the organization. It also highlights the long-term partnership between the two entities. The article stays on topic and supports its claims with specifics such as the amount of money donated over the years.
Financial Relevance: Yes
Financial Markets Impacted: Abercrombie & Fitch’s collaboration with The Trevor Project impacts their brand image and potential sales in the fashion market.
Financial Rating Justification: The article discusses a partnership between Abercrombie & Fitch and The Trevor Project, which may affect the company’s financial performance through increased donations and potentially higher sales due to positive consumer response to their support of a social cause.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but the collaboration between Abercrombie and Fitch and The Trevor Project is a positive initiative supporting the LGBTQ community.
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