Helping Small Businesses Grow on the High Street
- Amazon launches third Clicks and Mortar store in Edinburgh
- Partnership with Enterprise Nation, Square, and Direct Line for Business
- More than 20 online brands from Scotland and the UK featured
- Year-long pilot programme to explore new model for high street growth
- 10 pop-up shops planned across the UK
- Independent research to be submitted to UK government
- Advisers from Scottish Enterprise offer free advice
- Amazon committed to supporting small businesses’ growth
Amazon, in partnership with Enterprise Nation, Square, and Direct Line for Business, has opened a Clicks and Mortar pop-up shop in Waverley Mall, Edinburgh. The store aims to support up-and-coming online brands by providing them an opportunity to meet customers and test products on the high street. This is part of a year-long pilot programme that explores a new model for growing small businesses’ high street presence. Over 100 online brands will be featured across 10 pop-up shops in the UK, following Manchester and Cardiff. Independent research will inform the UK government’s Future High Streets strategy. Advisers from Scottish Enterprise offer free advice on scaling businesses offline and online. Amazon is committed to supporting small business growth, boosting the economy, and creating jobs.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the opening of a pop-up shop for online brands in Edinburgh, the partnership with Amazon and Square, and the goals of the Clicks and Mortar program. It also includes quotes from relevant sources that support the information presented.
Noise Level: 3
Noise Justification: The article provides relevant information about a new initiative aimed at helping small online businesses grow their high street presence through pop-up shops. It includes quotes from key stakeholders and details about the partnership between Enterprise Nation, Amazon, Square, and Direct Line for Business. The article stays on topic and supports its claims with examples of the program’s goals and benefits.
Financial Relevance: Yes
Financial Markets Impacted: Small online brands, Amazon, Square, Direct Line for Business, and local economy
Financial Rating Justification: The article discusses a partnership between Enterprise Nation, Amazon, and Square to support small businesses through pop-up shops, which can impact the growth of these companies and potentially influence the local economy.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.
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