Red Dead Redemption 2 Drives Growth for Specialist Retailers
- Game and Argos’ market share increased due to major game releases
- Sales of games, videos, and music grew faster than Amazon and eBay
- Red Dead Redemption 2 was a major success story
- Supermarkets lost market share in gaming sales
- Specialist retailers provide trend-led offerings that grocers need to replicate
Game and Argos have seen increased growth in their physical entertainment market shares, outpacing online retail giants like Amazon and eBay. Kantar Worldpanel’s latest figures reveal that sales of games, videos, and music at Game and Argos rose by 1.5% and 2%, respectively, compared to 0.6% and 0.8% for Amazon and eBay during the same period. The success can be attributed primarily to new video game titles, particularly Red Dead Redemption 2, which accounted for 21% of sales online and in-store. Supermarkets saw a decline in gaming sales, dropping from 61.5% to 49.7%. Giulia Barresi, consumer specialist at Kantar Worldpanel, noted that consumers value the up-to-the-minute offerings provided by specialists like Game and Argos, emphasizing the need for grocers to adapt and compete in the gaming sector.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the growth of Game and Argos’ physical entertainment market shares compared to online retailers like Amazon and Ebay, citing Kantar Worldpanel as a source. It also discusses the impact of Red Dead Redemption 2 on sales and consumer behavior. The article is mostly focused on the topic without any significant digressions or misleading information.
Noise Level: 3
Noise Justification: The article provides relevant information about the growth of physical entertainment market shares for Game and Argos compared to online retailers like Amazon and eBay, highlighting the impact of Red Dead Redemption 2 on sales. It also includes insights from a consumer specialist at Kantar Worldpanel. However, it could benefit from more in-depth analysis or discussion of long-term trends and potential consequences for other retailers.
Financial Relevance: Yes
Financial Markets Impacted: Game and Argos’ increased growth impacts physical entertainment market shares of large online retailers like Amazon and Ebay
Financial Rating Justification: The article discusses the financial performance of Game and Argos in the physical entertainment market, which affects the market shares of their competitors such as Amazon and Ebay. It also mentions the impact of a specific game’s sales on the overall value of the sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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