Online Retailer in Trouble for Real Fur Pom Poms

  • Boohoo reprimanded by ASA for advertising a jumper with real fur pom poms as faux fur
  • Humane Society International found traces of real fur in the pom poms
  • Company removed the item from sale and stopped orders for more stock
  • ASA stated that the ad was misleading and breached its code

Online retailer Boohoo has been reprimanded by the Advertising Standards Authority (ASA) for advertising a jumper as ‘faux fur’ that contained real fur pom poms. The ASA found the advert misleading and stated that Boohoo must not use the term ‘faux fur’ if it is not the case. Despite removing the item from sale, the company faced criticism for its quality control procedures.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Boohoo being reprimanded by the ASA for advertising a jumper as faux fur when it contained real fur. It includes quotes from both Boohoo and the ASA, and mentions that the company removed the item from sale and stopped orders for more stock after the findings. The article also briefly mentions a previous issue with sales promotions. However, there is some repetition of information about the ASA’s concerns and Boohoo’s commitment against real fur.
Noise Level: 3
Noise Justification: The article provides relevant information about Boohoo being reprimanded by the ASA for advertising a product with real fur as faux fur. It includes quotes from both Boohoo and the ASA, as well as details of the investigation by Humane Society International. However, it does not offer much analysis or insight beyond reporting on the incident itself.
Financial Relevance: Yes
Financial Markets Impacted: Boohoo
Financial Rating Justification: The article discusses a company, Boohoo, which is an online retailer and has faced consequences from the ASA for misleading advertising. This can impact its reputation and potentially affect its sales and financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in the text. The issue mentioned is a breach of advertising standards and misleading customers due to selling a product with real fur instead of faux fur.

Reported publicly: www.retailsector.co.uk