Online Retail Trends and Consumer Behavior
- 51% of UK consumers prefer online shopping over in-store
- Online shopping frequency increased for most age groups
- Londoners are the most active online shoppers in England
- Only 13% know exactly what they want to buy before visiting a site
- Free delivery and return options are important factors
- Search function is third most important aspect for consumers
- 63% less likely to make a purchase with poor search functionality
A recent study by ecommerce specialists EmpathyBroker reveals that 51% of UK consumers prefer online shopping over in-store purchases. The research also shows an increase in online shopping frequency for most age groups, with Londoners being the most active shoppers. Consumers value free delivery and return options, as well as a good search function on websites. Poor search functionality can deter potential buyers.
Factuality Level: 8
Factuality Justification: The article provides accurate information based on research conducted by EmpathyBroker and includes relevant statistics and insights into online shopping behavior. It presents the data in a clear and concise manner, with no apparent bias or misleading statements.
Noise Level: 3
Noise Justification: The article provides relevant information on consumer shopping habits and preferences, but it lacks in-depth analysis or new insights beyond the basic statistics presented by EmpathyBroker’s research. It could benefit from more contextualization of the data and a deeper exploration of the implications for ecommerce retailers.
Financial Relevance: Yes
Financial Markets Impacted: Online retailers
Financial Rating Justification: The article discusses consumer behavior and preferences in online shopping, which can impact the sales and strategies of online retailers.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailsector.co.uk 
