Online Shopping Brings More Joy Than Social Media, Study Finds

  • 71% of UK consumers feel happiest shopping online
  • 43% link excitement with online purchases
  • 51% open to offers from same brand
  • 26% interested in loyalty programs
  • 12% more frustrated on social media than shopping
  • Over a billion transactions show high engagement and receptiveness

A study by e-commerce martech company Rokt found that the majority of UK consumers are happiest when shopping online. The research surveyed over 4,000 people worldwide and discovered that 71% feel the most joy during an online purchase. Additionally, 51% of respondents were open to offers from the same brand, while 26% wanted to join loyalty programs. Interestingly, UK consumers are five times happier shopping than on social media, with 13% expressing interest in receiving offers from new brands. CMO at Rokt, Geoff Smith, stated that their platform’s analytics show high engagement and receptiveness during transactions, making it an ideal time to introduce complementary third-party brands.

Factuality Level: 8
Factuality Justification: The article provides accurate information from the study conducted by Rokt, cites specific percentages and quotes a representative from the company to support its claims.
Noise Level: 3
Noise Justification: The article provides relevant information about consumer happiness during online shopping and their engagement with offers and loyalty programs. However, it could benefit from more in-depth analysis or discussion of the implications of these findings for businesses and the e-commerce industry.
Financial Relevance: Yes
Financial Markets Impacted: The study’s findings may impact e-commerce companies and their marketing strategies.
Financial Rating Justification: The article discusses consumer behavior in online shopping and its impact on happiness and engagement, which can influence the success of e-commerce businesses and their marketing efforts. This can have an effect on financial markets as it relates to these companies’ performance and stock prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article

Reported publicly: www.retailsector.co.uk