Poster Ad Featuring Woman Leaning Forward Banned by ASA
- Scottish lingerie retailer Silks’ poster ad banned by ASA
- Advert showed woman leaning forward to emphasize her breasts
- ASA said advert objectified women and caused offense
- Silks not responding to ASA ruling
A poster advertisement for Scottish lingerie retailer Silks has been banned by the Advertising Standards Authority (ASA) due to its objectification of women. The ad showed a woman leaning forward, emphasizing her breasts with her head out of the frame. ASA stated that while it was reasonable to feature a woman in limited clothing given the product being advertised, the model’s pose and image were likely to cause serious or widespread offense. Silks has not yet responded to the ruling, which cited a breach of the CAP Code.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the ASA’s ruling on the advert, the company’s response, and the referral to CAP. However, it could be improved by providing more context or background information on the controversy surrounding such advertisements.
Noise Level: 6
Noise Justification: The article is mostly focused on reporting a specific event and decision made by the Advertising Standards Authority without providing much analysis or context about the broader implications of such decisions. It also includes some repetitive information regarding the ASA’s ruling and the company’s response.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses an advertising ban by the Advertising Standards Authority on a lingerie retailer’s poster, which does not have direct financial relevance or impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailsector.co.uk 
