Supermarket Giant Supports Community Fridge Network
- Morrisons donates £45,000 to Community Fridge Network
- Increase of community fridges from 31 to 58 by November
- Food surplus scheme run by environmental charity Hubbub
- £13bn of edible food wasted from UK homes annually
- £3bn wasted by hospitality and food service sector
- Morrisons stores donating to community fridges in Sheffield, Frome, Shildon
- Aiming to set up partnerships with five new stores
- Redistribution of edible surplus food instead of waste
Morrisons has donated £45,000 to Hubbub’s Community Fridge Network, an initiative that aims to reduce food waste. The funds will expand the network from 31 fridges to 58 by November. These community fridges are stocked with surplus food from local businesses and households for public use. In the UK, £13bn of edible food is thrown away annually, while the hospitality sector wastes an additional £3bn. Morrisons stores already support fridges in Sheffield, Frome, and Shildon, planning to partner with five more locations. The Morrisons Foundation’s David Scott said, ‘We are delighted to support the Community Fridge Network.’ Hubbub CEO Trewin Restorick added, ‘With more investment from businesses like Morrisons, we can ensure more fresh food is redistributed and not wasted.’
Factuality Level: 10
Factuality Justification: The article provides accurate information about Morrisons’ donation to the Community Fridge Network, the issue of food waste in the UK, and the positive impact of community fridges. It also includes quotes from relevant sources supporting the initiative.
Noise Level: 2
Noise Justification: The article provides relevant information about a company’s donation to an environmental charity and its impact on reducing food waste. It also includes quotes from the involved parties. However, it lacks in-depth analysis or exploration of broader implications.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons (a supermarket company)
Financial Rating Justification: The article discusses Morrisons’ donation to a food surplus scheme, which can impact the company’s reputation and potentially its financial performance. It also mentions the issue of food waste in the UK, which could affect the overall food industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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