Experience the Thrill of Sports at Selfridges this Summer
- Selfridges unveils a 40ft climbing column outside its Oxford Street store
- Column designed in reference to famous Oxford Street store façade
- Part of Sportopia activity turning store into a sports venue
- Bookable for groups of up to six at a time
- Gorp Girls first to scale the wall
- Climbing sees global popularity rise
- Selfridges partners with Snapchat for augmented reality locker room
- Recently partnered with Champion for ‘Champion Sports Bar’
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Selfridges has unveiled a 40ft climbing column outside its Oxford Street store as part of its Sportopia activity, transforming into a unique sports venue. The column, designed in reference to the famous Oxford Street store façade, is bookable for groups of up to six at a time and was first scaled by grassroots group Gorp Girls. Climbing has seen a surge in global popularity, and Selfridges has also partnered with Snapchat for an augmented reality locker room experience and athletic brand Champion for the ‘Champion Sports Bar’.
Factuality Level: 8
Factuality Justification: The article provides relevant information about Selfridges’ new climbing column and its connection to the Sportopia activity, as well as recent partnerships with Snapchat and Champion. It also mentions the rise in popularity of indoor sports climbs globally. The information is accurate and objective without any clear signs of sensationalism or personal perspective.
Noise Level: 6
Noise Justification: The article contains some relevant information about Selfridges’ new climbing column and partnership with Champion, but it also includes unrelated news about Superdry exiting the London Stock Exchange which doesn’t seem to fit the overall theme of the article. Additionally, there is a mention of an augmented reality locker room feature that seems more like a promotional detail rather than providing valuable insights or analysis.
Financial Relevance: Yes
Financial Markets Impacted: Selfridges, a department store, is impacting financial markets by introducing new activities and partnerships that may affect sales and revenue.
Financial Rating Justification: The article discusses Selfridges’ initiatives such as the climbing column, augmented reality locker room, and partnership with Champion Sports Bar. These events can potentially impact the company’s financial performance and attract customers, which in turn could influence its stock value.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article. The content discusses a retail store’s promotional activities and partnerships with other brands.
www.retailgazette.co.uk 
