Connect with holiday shoppers and drive sales on Pinterest
- Pinterest is the top platform for connecting with holiday shoppers and driving them to purchase
- Holiday shoppers spent 40% more on Pinterest compared to other visual platforms in 2023
- Pinterest users are big planners and big spenders, seeking novel ideas and thoughtful gifts
- Gen Z, the largest consumer group on Pinterest, come for personalized holiday experiences
- Consumers start their holiday shopping as early as the summer months
- Pinterest is ranked as the most helpful platform for planning winter holidays
- Pinterest users have high shopping intent and are actively looking for products
- Pinterest’s performance advertising solutions can lead to more lower-funnel conversions
- Retailers have seen significant increases in conversions and click volume with Pinterest ads
- Marketers should build a marketing calendar that moves people through the customer journey
- Pinterest is the place where consumers come to splurge on new goods and experiences
The holiday shopping season is a make-or-break time for retailers, and getting noticed in the noisy market is a challenge. However, Pinterest has proven to be the top platform for connecting with holiday shoppers and driving them to make purchases. In 2023, holiday shoppers spent 40% more on Pinterest compared to other visual platforms. Pinterest users are known for being big planners and big spenders, seeking novel ideas and thoughtful gifts. Gen Z, the largest consumer group on Pinterest, specifically come to the platform for personalized holiday experiences. Retailers have noticed that consumers are starting their holiday shopping as early as the summer months, and Pinterest is the perfect place to reach these early planners. Weekly Pinterest users rank the platform as the most helpful for planning winter holidays. The high shopping intent of Pinterest users presents a great opportunity for retailers to convert that intent into sales. With Pinterest’s performance advertising solutions, retailers can track and optimize campaigns in real time and see more lower-funnel conversions. Many brands have already seen success with Pinterest ads, with significant increases in conversions and click volume. To maximize return on ad spend, marketers should build a marketing calendar that moves people through the customer journey in time for holiday shopping. Pinterest is where consumers come to splurge on new goods and experiences during the holiday season. It’s the ultimate platform for holiday shopping.·
Factuality Level: 2
Factuality Justification: The article is heavily biased towards promoting Pinterest as the ultimate platform for holiday shopping, with multiple references to Pinterest’s success and benefits without providing a balanced view or considering other platforms. It includes promotional language, lacks diverse perspectives, and presents Pinterest as a universally superior option without acknowledging potential drawbacks or limitations.·
Noise Level: 2
Noise Justification: The article is heavily focused on promoting Pinterest as the ultimate platform for holiday shopping, providing numerous statistics and examples to support this claim. However, the article lacks diversity in viewpoints and appears to be more of a promotional piece for Pinterest rather than a balanced analysis of different platforms and strategies for holiday marketing.·
Financial Relevance: Yes
Financial Markets Impacted: Retail industry, advertising industry
Financial Rating Justification: The article discusses the importance of Pinterest as a platform for retailers to connect with holiday shoppers and drive sales. It highlights the growth of Pinterest’s audience, the increase in activity and engagement on the platform, and the success of retailers who have utilized Pinterest for their holiday campaigns. This information is relevant to the retail industry and the advertising industry, as it provides insights into consumer behavior and effective marketing strategies for the holiday season.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: ·
www.retaildive.com