Celebrating Fresh British Food and Evolution of Supermarket Over the Decades

  • Morrisons celebrates 125th anniversary with integrated campaign and TV advert
  • Advert showcases the supermarket’s fresh British food heritage
  • Campaign spans TV, radio, press, digital display, social media, out of home, and in-store activities
  • Retro recipes from each decade shared on social channels and website

Morrisons is celebrating its 125th anniversary with a new integrated campaign and TV advert highlighting the supermarket’s fresh British food heritage. The 40-second ‘over the counter, over the years’ ad, created with agency Leo Burnett, showcases a conversation between Morrisons staff and customers across different eras while featuring local produce like mature British cheddar, sliced loaves, and British Sirloin steaks. The campaign spans TV, radio, press, digital display, social media, out of home, and in-store activities, with retro recipes from each decade shared on social channels and the website. Morrisons CEO Rami Baitiéh emphasizes the commitment to offering great tasting affordable food for everyone since its founding by William Morrison.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Morrisons’ anniversary campaign and the content of their TV advert, as well as details on the integrated marketing campaign. It also includes a quote from the CEO. However, it contains some promotional language and may be slightly repetitive in parts.
Noise Level: 4
Noise Justification: The article provides information about Morrisons’ anniversary campaign and advertising efforts, but lacks in-depth analysis or exploration of long-term trends or consequences of decisions. It also does not offer significant actionable insights or new knowledge.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons (a supermarket company)
Financial Rating Justification: The article discusses Morrisons’ 125th anniversary campaign and mentions its commitment to offering great tasting affordable food, which could impact the company’s sales and reputation. This in turn can affect its financial performance and potentially the stock prices of the company.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailgazette.co.uk