Zendaya Joins On Running as Brand Partner and Product Innovator

  • On Running appoints Zendaya as brand partner in multiyear deal
  • Zendaya to appear in new ad campaign focused on movement
  • Brand known for lightweight, comfortable designs and sustainability
  • Zendaya to help reimagine select products
  • Partnership focuses on unity through sports and movement
  • On Holding performed well in Q1 with 20% revenue growth
  • Sold in over 60 countries

Swiss sportswear brand On Running has partnered with actress Zendaya in a multiyear deal that includes her appearing in an ad campaign focused on movement and helping to reimagine select products. The partnership aims to bring unity through sports and movement, tapping into the fashionable star’s influence for future collections. On Running has seen rapid growth since its launch in 2010 and is sold in over 60 countries. The company reported a 20% revenue increase in Q1, reaching $561 million.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about On’s partnership with Zendaya, the brand’s background, and its growth. It also mentions the company’s financial performance and the broader context of emerging sportswear brands. However, it could be more focused on the main topic without unnecessary details.
Noise Level: 3
Noise Justification: The article provides relevant information about On’s partnership with Zendaya and their expansion plans. It also mentions the growth of other sportswear brands like Hoka. However, it lacks a deep analysis or exploration of industry trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: On Holding’s stock performance and potential impact on sportswear market
Financial Rating Justification: The article discusses On Holding’s partnership with Zendaya, the company’s growth, and its financial performance. This information could impact the stock price of On Holding and the overall sportswear market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

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