Revolutionizing the beauty industry with personalized hair care solutions

  • Function of Beauty expands to Amazon
  • New partnership and products now available on Function of Beauty website
  • Customized hair care products using a proprietary algorithm
  • Over $247 million raised in funding since 2015

Function of Beauty, a brand founded by MIT engineers and an industry-leading chemist, has been expanding its product distribution since its inception in 2015. The company launched hair styling products exclusively at Target in January 2023 and the Function of Beauty Pro line at Sephora online and in 300 U.S. stores last year. Now, their products are available on Amazon as well. Customers can complete a hair profile and hair goals to receive a unique formula tailored to their needs, with over 54 trillion combinations possible. The brand has raised over $247 million in funding since its founding in 2015.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Function of Beauty’s history, products, expansion to retail outlets, and executive changes. It also mentions the brand’s unique algorithm for customized hair care formulas and funding details. However, it lacks a clear focus on the main topic and includes some unnecessary background information.
Noise Level: 3
Noise Justification: The article provides relevant information about Function of Beauty’s expansion and executive changes but lacks a clear focus on the main topic and could benefit from more analysis or contextualization.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the expansion of Function of Beauty’s product distribution to Target and Sephora, as well as changes in executive positions and significant financial investment.
Financial Rating Justification: It mentions the brand’s growth in retail outlets and funding rounds, which can impact the company’s financial performance and stock prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article. It discusses the expansion of Function of Beauty’s product distribution and executive changes.

Reported publicly: www.retaildive.com