FKA Twigs to design clothing and footwear collection and be the face of the launch

  • Swiss sneaker brand On has partnered with artist FKA Twigs for its new training vertical
  • FKA Twigs will design a clothing and footwear collection and be the face of the launch
  • The training line will include sports bras, crop tops, T-shirts, sweatpants, and a new version of On’s Cloudtilt sneakers
  • FKA Twigs will also design a second training collection with a brand-new sneaker silhouette
  • She is the first non-professional athlete ambassador for On
  • On aims to bring a functional and innovative approach to training gear with FKA Twigs

Swiss sneaker brand On has announced a partnership with artist FKA Twigs for its new training vertical. Twigs will help design a new clothing and footwear collection and will also serve as the face of the launch in August. The training line will feature sports bras, crop tops, T-shirts, sweatpants, and a version of On’s Cloudtilt sneakers designed by Twigs. Additionally, Twigs will design a second training collection for Spring/Summer 2025, which will include a brand-new sneaker silhouette. This collaboration marks On’s first non-professional athlete ambassador and aims to bring a functional and innovative approach to training gear.

Factuality Level: 2
Factuality Justification: The article is focused on the partnership between On and FKA Twigs for a new training collection, but it contains irrelevant information about Sainsbury’s beating profit expectations, which is not related to the main topic. The article also includes unnecessary details about the specific items in the training line and the future collections designed by Twigs, which are tangential to the main news.
Noise Level: 2
Noise Justification: The article mainly focuses on the partnership between On and FKA Twigs for a new training collection, providing details about the collaboration, the products to be launched, and the vision behind it. The information is relevant and on-topic, supported by quotes from On’s co-chief executive. There is no misleading information or exaggerated reporting. However, the mention of Sainsbury’s profit expectations at the end seems out of place and unrelated to the main topic, slightly increasing the noise level.
Financial Relevance: Yes
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to the expansion of a sneaker company into apparel and the signing of an artist as a creative partner. It does not mention any financial market impact or extreme events.

Reported publicly: www.retailgazette.co.uk