Sainsbury’s and Tesco lead the way in growth, while Asda lags behind

  • Supermarket sales grew 5.4% in March
  • Sainsbury’s and Tesco were the fastest growing supermarkets
  • Morrisons saw a 4.7% increase in sales
  • Asda had the slowest growth at 0.8%
  • Food inflation dropped to 3.7% compared to 15% last year
  • Shoppers spent £20.10 in the last four weeks, up from £19.50 last year
  • Visits to stores increased by 1.1%
  • Online sales grew by 3.1%, but its share of FMCG spend dipped to 10.9%
  • Supermarket sales increased 11.9% during Mother’s Day week
  • Produce and meat, fish, and poultry sales saw significant growth

Total till sales at UK supermarkets grew 5.4% in March, with Sainsbury’s and Tesco experiencing the highest growth rates. Morrisons also saw an increase in sales, while Asda had the slowest growth. The drop in food inflation compared to last year has encouraged shoppers to buy more, resulting in increased spending. Visits to stores increased, but online sales growth slowed. Supermarket sales saw a significant boost during Mother’s Day week, particularly in the produce and meat, fish, and poultry categories.

Factuality Level: 8
Factuality Justification: The article provides specific data and statistics from NIQ regarding the total till sales at UK supermarkets, the growth rates, changes in consumer behavior, and insights from NIQ’s UK head of retailer and business Insight. The information is presented in a clear and factual manner without digressions or unnecessary details. There is no apparent bias or opinion masquerading as fact, and the article does not contain misleading information or sensationalism.
Noise Level: 3
Noise Justification: The article provides detailed and relevant information about the growth in UK supermarket sales, including data on different categories and specific retailers. It also includes insights from NIQ’s UK head of retailer and business Insight, Mike Watkins, which adds credibility to the analysis. The article stays on topic and supports its claims with data and examples. However, it lacks a deeper analysis of long-term trends or consequences of the current sales growth.
Financial Relevance: Yes
Financial Markets Impacted: The article provides information on the growth of total till sales at UK supermarkets, which indicates the performance of the retail sector. It also mentions the performance of specific supermarkets such as Sainsbury’s, Tesco, M&S, Ocado, Morrisons, and Asda.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article does not mention any extreme events or their impact.

Reported publicly: www.retailsector.co.uk