Gen Z and millennials lead the way in AI adoption for gift ideas and price comparison
- Gen Z and millennials are driving the adoption of AI for holiday shopping
- Over 50% of consumers surveyed by Klaviyo plan to use AI for price comparison and personalized recommendations during Black Friday-Cyber Monday weekend
- UserTesting found that 1/3 of shoppers in the U.S., U.K., and Australia will use AI for gift ideas and deal assessment
- 44% of Gen Z and 36% of millennials rely on social media influencers for holiday inspiration, with TikTok being the top platform for Gen Z and Facebook for millennials
- Amazon is the top retail destination for holiday shopping, followed by mass merchants and department stores
- Discount and department stores are popular choices for holiday purchases
Research shows that younger generations are increasingly using artificial intelligence and social media platforms to aid their holiday shopping. Klaviyo’s survey reveals over half of consumers will use AI for price comparison and personalized recommendations during Black Friday-Cyber Monday weekend, while UserTesting found a third of shoppers in the U.S., U.K., and Australia will employ AI for gift ideas and deal assessment. Social media influencers are also playing a significant role, with TikTok being the top platform for Gen Z and Facebook for millennials. Amazon is the preferred retail destination, followed by mass merchants and department stores.
Factuality Level: 9
Factuality Justification: The article provides relevant information about the use of AI in holiday shopping, citing multiple sources for its statistics. It also includes data on social media platforms used by different age groups and types of retail destinations preferred by shoppers during the holiday season.
Noise Level: 3
Noise Justification: The article provides relevant information about the use of AI in holiday shopping and social media platforms for gift inspiration. It also includes data from various surveys to support its claims. However, it could benefit from a more in-depth analysis or discussion on the implications of these trends.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the impact of AI and social media platforms on consumer behavior during the holiday shopping season, which can affect retailers’ sales and marketing strategies.
Financial Rating Justification: The article talks about how consumers are using AI tools and social media for their shopping journey, which may influence the performance of various retailers and platforms like Amazon, discount department stores, and traditional department stores. This information is relevant to financial markets as it can impact companies’ revenue and overall market trends.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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