East London Designer to Lead Brand’s Creative Direction

  • AllSaints appoints Aaron Esh as Chief Creative Officer
  • Esh is an East London designer with a distinctive aesthetic
  • Graduate of Central Saint Martins
  • Nominated for LVMH Prize and BFC NEWGEN programme
  • Regular presence at London Fashion Week

Clothing brand AllSaints has appointed East London designer Aaron Esh as its new Chief Creative Officer, effective from November 3. A graduate of Central Saint Martins, Esh launched his eponymous label in 2022 and gained recognition for a distinctive aesthetic that merges Savile Row tailoring discipline with British subcultural influences. His work has earned him a nomination for the LVMH Prize, selection for the BFC NEWGEN programme, and a regular presence at London Fashion Week. Esh will continue to operate his independent label, AARON ESH, alongside his new position at AllSaints. He will report directly to Peter Wood, Chief Executive Officer of AllSaints, and be responsible for shaping the brand’s creative direction across menswear and womenswear, leading design, campaigns, digital identity, and overall brand tone from AllSaints’ East London studios.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Aaron Esh’s appointment as chief creative officer at AllSaints and his background, including his education, previous work, and the brand’s perspective on his appointment. It also mentions his ongoing work on his independent label and his role within the company.
Noise Level: 3
Noise Justification: The article provides relevant information about a new appointment in the fashion industry and offers some insights into the designer’s background and vision for the brand. However, it lacks deep analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article is about the appointment of a new chief creative officer for clothing brand AllSaints, which does not have direct financial relevance or impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

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