Grocery Giant Turns to Tech for Performance Tracking
- Morrisons launches an app to track store workers’ efficiency in real-time
- App monitors employees’ performance and compares it with allocated targets
- Data previously shared quarterly with managers, now available continuously
- Designed to help teams understand their own performance
- Part of a wider push to improve shop standards
- Competition from Lidl increases as German discounter surpasses Morrisons in UK food and drink revenues
Morrisons has introduced an app to monitor the efficiency of its store workers in real-time, as it faces increasing competition from German discounter Lidl. The app allows managers to track employees’ performance and compare their speed against allocated targets, aiming to improve shop standards and provide fair and consistent support for staff. This comes after Lidl surpassed Morrisons in UK food and drink revenues.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Morrisons launching an app to track the efficiency of its store workers. It mentions the reason behind the app (slowdown in sales) and how it works (real-time monitoring of employee performance). The competition with Lidl is also mentioned, which adds context to the situation. However, there are no personal opinions or exaggerations present.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons launching an app to track store worker efficiency and the reasons behind it, including competition from Lidl. It also includes quotes from a Morrisons spokeswoman. However, it could benefit from more in-depth analysis of the implications of this move on workers and the industry.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons and Lidl’s sales and market share
Financial Rating Justification: The article discusses Morrisons launching an app to track the efficiency of its store workers amid a slowdown in sales, which can be considered as a financial issue. Additionally, it mentions the competition between Morrisons and Lidl, with Lidl surpassing Morrisons in terms of food and drink revenues in the UK market. This information is relevant to financial markets as it impacts the performance and competitiveness of these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailgazette.co.uk