Thank You Treats for M&S Customers
- M&S restores Sparks loyalty scheme after cyber attack
- Offering rewards and treats to customers
- Coffee stamp scheme reinstated in UK cafes
- 1.8 million birthday treats for customers with birthdays in May-June
- 30% staff discount on fashion, home, and beauty this weekend
- Extended 10% discount to supply chain contractors and partners
Marks & Spencer (M&S) has brought back its Sparks loyalty scheme after a cyber attack forced it to shut down parts of the business. As a ‘thank you’ to customers, the retailer is offering rewards and treats across fashion and home products. The coffee stamp scheme will be reinstated in UK cafes, with free coffees for those who collect six stamps. Over 1.8 million birthday treats are being given to customers celebrating this month or June, along with belated treats for May birthdays. Customers can choose between Percy Pigs or a Swiss truffle assortment box. M&S staff will enjoy a 30% discount on fashion, home, and beauty from Friday to Monday, while over 2,500 supply chain contractors and partners receive a 10% discount for the first time.
Factuality Level: 8
Factuality Justification: The article provides accurate information about M&S’s Sparks loyalty scheme being back online, details of rewards for customers, staff discount, and the extension of discount to supply chain partners. It also mentions the reopening of its online careers website. However, it lacks some context on the cyber attack and does not mention Boots’ new private owner.
Noise Level: 3
Noise Justification: The article provides relevant information about M&S’s loyalty scheme being back online after a cyber attack and the rewards offered to customers. It also mentions the extension of staff discount and support for contractors. However, it could provide more in-depth analysis or insights into the impact of the cyber attack on the company and its recovery process.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses M&S’s loyalty scheme being back online after a cyber attack, offering rewards and discounts to customers and staff. While it mentions financial aspects such as staff discounts and the impact on customers, there is no direct mention of financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but rather a cyber attack that affected M&S’s loyalty scheme. The impact of this event was minor as it has been resolved and the business is back online.
www.retailgazette.co.uk