Simplifying Retail Media for Brands and Agencies
- Sainsbury’s launches new unified retail media platform
- Platform built in-house with Nectar360 and partner brands/agencies
- Harnesses customer insights and AI for audience insights, planning, activation, and measurement
- Includes multi-touch attribution model and visualisation tool
- Designed to enhance client experience and advance Sainsbury’s retail media business
- Nectar360 Pollen aims to simplify complex retail media landscape
Sainsbury’s is set to launch its new unified retail media platform, Nectar360 Pollen, which aims to revolutionize how brands and agencies run omnichannel campaigns. Built in-house with the supermarket chain and Nectar360, the platform harnesses customer insights and AI for audience insights, media planning, activation, optimization, and measurement into one single portal. The platform features a multi-touch attribution model and visualization tool to track and analyze media touchpoints, allowing marketers and professionals to optimize campaigns faster and improve shopper experiences. Nectar360 Managing Director Amir Rasekh says the ambition is to be a world-class leader in retail media, solving complexities of the rapidly growing industry. As retail media outpaces traditional advertising, Nectar360 Pollen simplifies navigation and omnichannel experiences.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Sainsbury’s new unified retail media platform, its features, and the benefits it offers to marketers and customers. It also mentions the ambition of Nectar360 and the challenges in the retail media industry. However, there is a brief mention of Poundland at the end which seems irrelevant to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Sainsbury’s new unified retail media platform and its features, as well as the growth of retail media industry. It also mentions Poundland being acquired by Gordon Brothers, which is related to the retail sector but not directly connected to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Sainsbury’s launching a new unified retail media platform, which could potentially impact how brands and agencies run their campaigns. While there is mention of financial topics like the supermarket chain and its partnership with Nectar360, it does not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailgazette.co.uk