Actors Goggins and Beatriz Star in New Advertising Effort

  • Walmart launches ‘Who Knew?’ campaign to challenge consumer perceptions
  • Actors Walton Goggins and Stephanie Beatriz star in TV, online video, paid social, and out-of-home ads
  • Campaign highlights Express Delivery and enhanced Walmart+ membership benefits
  • Walmart’s approach similar to JCPenney’s ‘Yes, JCPenney’ campaign
  • Revenue increased 2.5% YoY in Q1 of FY 2026 to $165.6 billion
  • Global ads business grew 50% and Walmart Connect in the U.S. up 31%

Walmart is reintroducing itself to consumers with a new campaign that aims to showcase its expanded capabilities, including Express Delivery and enhanced Walmart+ membership benefits. The ‘Who Knew?’ campaign features actors Walton Goggins and Stephanie Beatriz in TV, online video, paid social, and out-of-home ads. The retail giant is taking a similar approach as JCPenney’s ‘Yes, JCPenney’ campaign, which encourages consumers to reconsider their perceptions of the brand. Walmart reported a 2.5% YoY revenue increase in Q1 of FY 2026, reaching $165.6 billion and experiencing a 50% growth in its global ads business and a 31% rise in Walmart Connect in the U.S.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Walmart’s latest campaign and its efforts to rebrand and stay relevant. It mentions specific features like Express Delivery and Walmart+ membership benefits, as well as the company’s financial performance. However, there is a brief mention of JCPenney’s campaign for comparison, which may not be entirely necessary but does not significantly impact the overall factuality level.
Noise Level: 6
Noise Justification: The article provides information about Walmart’s latest campaign and its efforts to reintroduce itself to consumers with new features and benefits. However, it also includes some irrelevant details such as mentioning JCPenney’s campaign and the launch of Walmart’s Minecraft Java server which may not be directly relevant to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Walmart’s latest campaign and its focus on becoming an omnichannel retailer, highlighting features like Express Delivery and enhanced Walmart+ membership benefits. It also mentions the company’s revenue increase of 2.5% in Q1 of fiscal year 2026, global ads business growth by 50%, and U.S.-based Walmart Connect growth by 31%. These financial figures indicate that the article is financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article

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