Liza Amlani on the Art and Skill of Wholesale in Retail

  • Liza Amlani discusses the myths and rewards of wholesale in the retail industry
  • Wholesale is making a comeback after being threatened by direct-to-consumer brands
  • Amlani and Dhiman co-founded Retail Strategy Group and published ‘The Whole Sale – Profitable Wholesale Strategies for Brands’
  • Wholesale is not for everyone, but essential for some brands

In a recent podcast episode, Liza Amlani, co-founder of Retail Strategy Group, discusses the resurgence of wholesale in the retail industry and how it can be both a myth and a rewarding channel for brands. Despite direct-to-consumer (DTC) brands seemingly threatening wholesale, Amlani explains that it’s still an essential part of success for some businesses. She and her business partner Raj Dhiman have published ‘The Whole Sale – Profitable Wholesale Strategies for Brands’, which delves into the intricacies of this channel. Amlani shares insights on navigating wholesale in the post-DTC era, drawing from her experience working with brands like Ralph Lauren.

Factuality Level: 10
Factuality Justification: The article provides relevant information about direct-to-consumer brands and their relationship with wholesale, discussing the challenges and benefits of wholesale strategies. It also mentions a recent publication on the topic by Liza Amlani and Raj Dhiman, and includes an interview with Amlani to provide insights into wholesale in the post-DTC era.
Noise Level: 2
Noise Justification: The article provides relevant information about the changing landscape of direct-to-consumer brands and their relationship with wholesale, and includes insights from a recent book on profitable wholesale strategies. It also offers actionable advice for businesses considering this approach.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses direct-to-consumer brands, their impact on retail, wholesale strategies, and profitability. It mentions brands like Casper, Away, Allbirds, and Ralph Lauren which are companies in the financial sector. However, it doesn’t specifically mention any events that directly impact financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event is mentioned in the article.

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