Supermarket Adapts Loyalty Program for Parents’ Benefit
- Morrisons adds baby formula to loyalty scheme after CMA changes
- Customers can now redeem More Card Fivers on formula milk
- More Card Points cannot be earned when purchasing baby formula
- Promotional points can be earned on selected items through the app or in-store
- Morrisons director of loyalty Kate Lavery comments on the move
Morrisons has introduced the option for shoppers to redeem their More Card Fivers on formula milk for the first time, following recommendations by the Competition and Markets Authority (CMA) to change regulations. Customers can earn promotional points on selected items through the supermarket’s More Card app or in-store, which can be used to save on essential baby products. Morrisons director of loyalty, Kate Lavery, said that first baby formula is an essential item for many parents and this move is part of their ongoing commitment to delivering market-leading value through the More Card. The supermarket launched a new brand platform in September to drive uptake of its loyalty scheme.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Morrisons introducing the option to redeem More Card Fivers on formula milk purchases. It also mentions the CMA’s recommendations and the context of other retailers’ loyalty schemes. However, it could provide more details on the broader impact of this change for customers and the market.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons introducing the option to redeem More Card Fivers on formula milk and highlights the benefits for customers. It also mentions a related development from Waitrose regarding its loyalty scheme. However, it could provide more in-depth analysis or context on the impact of these changes on consumers and the industry.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Morrisons introducing the option for shoppers to redeem More Card Fivers on formula milk, which is a financial benefit for customers. It also mentions the company’s loyalty scheme and its impact on customer savings. However, there are no direct impacts on financial markets or specific companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification:
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