Boost sales and engage shoppers with user-generated and creator content

  • 74% of consumers trust shopper content more than brand-provided content
  • User-generated content (UGC) and creator content can engage more shoppers and boost sales
  • Social content can unlock sales and drive conversion
  • Petco saw a 48% increase in revenue per visit and a 28% increase in conversion through a sampling program
  • River Island experienced a 148% lift in conversion and a 45% increase in average order value through user-generated photos and videos
  • Shoppers feel more confident in a purchase when they can view content from other shoppers
  • Developing a robust social content strategy is essential for generating social and visual content
  • Bazaarvoice can help tailor the right content mix to meet a brand’s goals

Today’s shoppers trust user-generated content (UGC) more than brand-provided content. By incorporating UGC and creator content, retailers can engage more shoppers and increase sales. Social content has the power to unlock sales and drive conversion. Petco and River Island saw significant results through their social content strategies. Petco partnered with Bazaarvoice to create a sampling program, resulting in a 48% increase in revenue per visit and a 28% increase in conversion. River Island curated user-generated photos and videos, leading to a 148% lift in conversion and a 45% increase in average order value. Shoppers feel more confident in their purchases when they can view content from other shoppers. To generate social and visual content, brands need a robust social content strategy or can partner with Bazaarvoice. Bazaarvoice has a network of influencers and creators to help tailor the right content mix for brands.

Factuality Level: 2
Factuality Justification: The article is heavily focused on promoting Bazaarvoice’s services and success stories, making it more of a promotional piece rather than an objective news article. It lacks diverse perspectives and critical analysis, and it contains biased information presented as universally accepted truths. The entire article reads like an advertisement for Bazaarvoice, which significantly lowers its factuality level.
Noise Level: 3
Noise Justification: The article provides valuable insights into the importance of social content in engaging consumers and boosting sales. It includes specific examples and statistics to support its claims. The article stays on topic and does not dive into unrelated territories. However, the article heavily promotes Bazaarvoice and its services, which may be seen as biased.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article does not pertain to financial topics and does not describe any extreme events.

Reported publicly: www.retaildive.com