Website and App Failures Reported During High-Demand Promotion

  • Boots website crashes during ‘biggest ever’ Black Friday sale
  • Customers locked out of website and app
  • Website crashed for around 30 minutes before coming back online
  • Some customers faced issues for several hours
  • Virtual queue implemented for shoppers
  • Boots customer service advised customers to call for orders

Boots faced significant issues with its website and app during its ‘biggest ever’ Black Friday sale on November 12th. Customers reported being locked out of the site, while others said the app was failing to load. The website crashed for around 30 minutes before coming back online, but some customers continued to experience problems for several hours. A temporary virtual queue was implemented for shoppers, and Boots customer service advised them to refresh or call in to place orders. A spokesman confirmed ‘extremely high demand’ on the site and said a queuing system was put in place temporarily.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the issues faced by customers during Boots’ Black Friday sale, including website crashes and app failures. It also includes statements from Boots acknowledging the high demand and temporary queuing system. However, it lacks some details on the extent of the impact or specifics about the issues faced by customers.
Noise Level: 4
Noise Justification: The article reports on a specific incident of website and app crashes during a sale event, which may not be relevant or useful to readers who are not directly affected by it. It does not provide any actionable insights or new knowledge beyond the fact that high demand can cause technical issues.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a technical issue with Boots’ website and app during their Black Friday sale, which could potentially impact sales and revenue for the company. However, it does not mention any direct financial market impacts.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk