Flamingos Take Over Very’s Christmas Advertising Strategy Again
- Very brings back flamingo-filled Christmas creative for festive campaign
- 22% boost in target customer consideration last year
- New toys campaign to kickstart early festive shopping
- Partnership with ITV to help shoppers solve Christmas conundrums
- Very Group chief customer officer Jessica Myers on brand consistency and success
Very is bringing back its flamingo-themed festive campaign after it proved successful last year, driving a 22% boost in target customer consideration. The brand will launch its Christmas gifting campaign on screens nationwide from November 1st. Additionally, Very has introduced new strands such as a toys campaign and a ‘Haus of Flamingo’ platform. The company is partnering with ITV for a celebrity collaboration to assist shoppers with holiday dilemmas. Very Group’s chief customer officer, Jessica Myers, emphasizes the importance of brand consistency, citing a 23% increase in brand attribution and a 12% rise in target customer consideration due to their ‘Let’s make it sparkle’ platform. The retailer aims to continue leveraging insights and creativity for future campaigns.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Very’s Christmas campaign, its success from last year, and the company’s strategy to build brand consistency. It also includes quotes from the chief customer officer of Very Group. However, it briefly mentions retailers facing increased costs without providing further context or details.
Noise Level: 4
Noise Justification: The article provides relevant information about Very’s Christmas campaign and its success from the previous year, as well as the company’s strategy for this year’s campaign. It also mentions the collaboration with ITV and The Gate agency. However, it briefly touches on the increase in costs for retailers due to National Insurance and minimum wage without providing much detail or analysis.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Very’s festive campaign, its impact on customer consideration, and the collaboration with ITV. It also mentions that retailers are facing increased costs due to National Insurance and minimum wage. The focus is more on marketing strategies and consumer behavior rather than direct financial market impacts.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification:
www.retailgazette.co.uk