SAP Emarsys Survey Reveals Key Strategies for Retailer Success

  • Meet customers where they are on mobile devices
  • Offer personalized messages and incentives for app downloads
  • Maximize opportunities for customer retention

Black Friday presents a significant opportunity for retailers to foster customer loyalty. To capitalize on this, it’s crucial to meet customers where they are – primarily through mobile devices. According to SAP Emarsys survey, just over half of consumers use mobile apps for shopping, with nearly half stating they would use them more if personalized messages and incentives were offered. Encouraging app downloads can lead to increased customer commitment and access to valuable data. Retailers must maximize these opportunities by providing personalization and continued value beyond discounts.

Factuality Level: 8
Factuality Justification: The article provides relevant information about the importance of meeting customers where they are (on mobile devices) and using personalized messages and incentives to build loyalty during Black Friday shopping. It also highlights the benefits of having customers download a retailer’s app for better engagement.
Noise Level: 3
Noise Justification: The article provides relevant information about the importance of meeting customers where they are (on mobile devices) and the benefits of offering personalized messages and rewards/incentives for retailers during Black Friday. It also highlights the value of directing customers to download apps and maximizing opportunities for continued engagement.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the importance of meeting customers on mobile devices and offering personalized messages and incentives during Black Friday to increase loyalty, which can impact retailers’ sales and customer retention. It does not mention specific financial markets or companies being directly impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retaildive.com