Strong Christmas Trading Period Credited to Online & In-Store Focus
- Superdrug’s sales increased by 9.2% in December
- Like-for-like sales rose by 7.1%
- Own brand products saw a 10% year-on-year growth
- Cosmetics range, Studio London, grew the fastest
- Superdrug now holds 40% market share of mass market cosmetics
- Online app sales rose by 74% year-on-year
- 127,000 new registrations for Health and Beautycard
- Total membership reached 18.1 million
- CEO Peter Macnab credits investment in stores and digital services for the growth
Superdrug has reported a strong performance during the festive season, with total sales rising by 9.2% in the four weeks ending 30th December and like-for-like sales increasing by 7.1%. The retailer attributes this success to its focus on both online and in-store offerings as well as investing in affordable ‘high performance’ products. Sales of own brand products increased by 10% year-on-year, while the Studio London cosmetics range experienced the fastest growth, contributing to Superdrug achieving a 20% year-on-year increase in cosmetics and a 9.1% volume growth in December. This has led to the company holding its highest market share of mass market cosmetics in ten years. The positive trading period follows Superdrug’s expansion of Beauty Studio services, with the latest studio opening in Jersey during December. Additionally, online app sales surged by 74% year-on-year and saw 127,000 new Health and Beautycard registrations, bringing total membership to 18.1 million. CEO Peter Macnab expressed his delight at these results, crediting customer support and the company’s investment in store expansion and digital services for the growth.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Superdrug’s sales performance during the Christmas period, citing specific numbers and attributing the growth to various factors such as investment in online services, own brand products, and expansion of Beauty Studio services. It also includes a quote from the CEO acknowledging customer support and employee efforts.
Noise Level: 2
Noise Justification: The article provides relevant information about Superdrug’s strong Christmas trading period, its focus on online and in-store offerings, investment in affordable products, and growth of own brand products. It also mentions the expansion of Beauty Studio services and increase in membership for Health and Beautycard. The CEO’s statement adds credibility to the report. The article stays on topic and supports its claims with specific numbers and percentages.
Financial Relevance: Yes
Financial Markets Impacted: Superdrug’s stock price may be affected by the positive trading period and growth in sales.
Financial Rating Justification: The article discusses Superdrug’s strong Christmas trading period, which impacts its financial performance and could potentially affect its stock price. It also mentions investment in store expansion and digital services, which can impact the company’s future growth and profitability.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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