First Global Beauty Brand Goes Completely Vegan
- The Body Shop becomes first global beauty brand with 100% vegan certification
- Over 4,000 ingredients validated for over 1,000 products
- Vegan Society’s gold standard certification
- Predicted growth of vegan cosmetics industry to $24bn by 2028
The Body Shop has become the first global beauty brand to achieve 100% vegan certification across all its product ranges, including skincare, body care, haircare, and makeup. The Vegan Society’s certification process involved validating over 4,000 ingredients for more than 1,000 products. This milestone follows the company’s history of animal-friendly practices, such as being the first to fight against animal testing in cosmetics and use cruelty-free musk in fragrances. The Vegan Society’s certification is considered the global gold standard for vegan products across multiple industries.
Factuality Level: 10
Factuality Justification: The article provides accurate information about The Body Shop becoming the first global beauty brand with 100% vegan product formulations, cites a growth prediction for the vegan cosmetics industry, and includes quotes from relevant sources. It also mentions the certification process and the involvement of The Vegan Society.
Noise Level: 2
Noise Justification: The article provides relevant information about The Body Shop becoming the first global beauty brand with 100% vegan product formulations and obtaining certification from The Vegan Society. It also includes predictions for the growth of the vegan cosmetics industry and quotes from key figures involved in the process. However, it lacks analysis or exploration of broader implications beyond the company’s achievement.
Financial Relevance: Yes
Financial Markets Impacted: The Body Shop’s decision to achieve 100% vegan product formulations may impact its sales, revenue, and market share in the beauty industry.
Financial Rating Justification: This article discusses a significant business decision made by The Body Shop that could potentially affect their financial performance and position in the competitive beauty industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
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