Online Beauty Retailer THG Eyes London Business Newspaper Acquisition

  • THG in talks to acquire City A.M.
  • City A.M. on brink of administration due to pandemic impact
  • THG to pay a small seven-figure sum for assets including brand and website
  • Deal expected to provide access to financially literate audience through City A.M.’s readership
  • Plans to revamp technological reader interface with an app and continue printing the newspaper

Online beauty retailer THG is reportedly in advanced talks with London business newspaper, City A.M., to acquire it through a pre-pack administration after the pandemic affected its physical readership. The acquisition would see THG pay a small seven-figure sum for City A.M.’s assets, including its brand and website, and meet the firm’s July payroll. The deal aims to provide THG’s Ingenuity digital brand-building and e-commerce platform with access to a financially literate audience through City A.M.’s readership. Additionally, THG plans to revamp City A.M.’s technological reader interface by introducing an app for the publication and continue printing the newspaper while maintaining editorial independence.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the potential acquisition of City A.M. by THG, including details on the negotiations, the reason behind the deal, and the expected changes in the publication’s operations. It also cites sources and includes a possible announcement date.
Noise Level: 3
Noise Justification: The article provides relevant information about a potential acquisition and the possible benefits for both parties involved, but it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: THG and City A.M.
Financial Rating Justification: The article discusses the potential acquisition of City A.M. by THG, which has financial implications for both companies involved.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk