Supermarket Chain Revamps Rewards Scheme and Price Cuts
- Morrison rolls out new loyalty programme
- Four waves of price cuts this year
- Return of popular ‘Morrisons Fivers’
- Replacement of ‘My Morrisons’ scheme with the ‘More Card’
- Earn points on selected purchases and redeem for discounts
- New ‘More Reasons To Shop At Morrisons’ campaign debuted on Coronation Street
Morrisons, the UK supermarket chain, has announced the nationwide rollout of its new loyalty programme, the Morrisons More Card, which includes the return of the popular ‘Morrisons Fivers’. The company has also revived the ‘more reasons to shop at Morrisons’ slogan. This move follows four waves of price cuts this year and aims to offer customers value. The new loyalty scheme replaces the previous ‘My Morrisons’ programme, allowing customers to earn points on selected purchases like fuel and redeem them for discounts. The supermarket has also launched a new brand campaign called ‘More Reasons To Shop At Morrisons’, created with Leo Burnett, which debuted on Coronation Street and will run across various platforms including TV, radio, digital display, social media, out of home, in-store, and online.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the rollout of the new loyalty program and its features, including the return of the popular ‘Morrisons Fivers’. It also mentions the revival of the ‘more reasons to shop at Morrisons’ slogan and the involvement of Leo Burnett in creating the brand campaign. The article is free from sensationalism, redundancy, personal perspective, and logical errors.
Noise Level: 3
Noise Justification: The article provides relevant information about the launch of Morrisons’ loyalty programme and its benefits for customers. It also mentions the return of a popular feature, ‘Morrisons Fivers’. The article stays on topic and supports its claims with quotes from the company. However, it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons (supermarket company)
Financial Rating Justification: The article discusses the launch of a new loyalty programme and price cuts by Morrisons, which can impact the company’s financial performance and potentially affect its customer base.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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