82% of Shoppers Turn to Social Media for Gift Ideas, Influencing Purchases

  • 82% of shoppers are likely to use social media for finding Christmas gift ideas
  • Social media is a powerful tool for driving in-store sales
  • 66% of respondents have purchased items directly through social media platforms
  • Facebook and Instagram are the most used platforms for shopping
  • Friends and family influence purchases more than influencers or brands on social media

A recent study by Maybe* reveals that social media plays a significant role in influencing shopping decisions during the holiday season. With 82% of shoppers likely to use platforms like Facebook and Instagram for gift ideas, it’s crucial for businesses to have an effective social media presence. While 66% of respondents made purchases directly through social media, friends and family posts hold more sway than influencers or brands in driving decisions. Brands should focus on customer engagement and service on these platforms.

Factuality Level: 8
Factuality Justification: The article provides a well-researched study on social media usage for shopping decisions. It includes statistics and insights from a survey conducted by Maybe* that are relevant to the topic. The information is presented in an organized manner and offers valuable data about consumer behavior. While it does include some personal perspective from the CEO of Maybe*, it doesn’t present it as a universally accepted truth, making it more informative than opinion-based.
Noise Level: 6
Noise Justification: The article provides some interesting statistics about social media usage and shopping habits but lacks a deeper analysis or exploration of the implications for businesses. It mostly reports on the findings of a study without offering much insight or actionable advice beyond stating that retailers should have an effective social media presence.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry, small independent retailers, well-known chain stores, marketplaces like Amazon or Etsy
Financial Rating Justification: The article discusses the impact of social media on consumer behavior and purchasing decisions, which can affect sales for various types of retail businesses. This information is relevant to financial markets as it can influence investment decisions in these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailsector.co.uk