82% of Beauty Purchases on TikTok Unplanned, 49% Buy After Seeing Products on Platform

  • Superdrug partners with TikTok for a talent competition
  • 82% of beauty purchases on TikTok are unplanned
  • 49% of users buy beauty products after seeing them on the platform
  • First-of-its-kind beauty retailer talent show
  • Superdrug takes over TikTok’s ‘For You’ page with Branded Hashtag Challenge and TopFeed product
  • Final broadcast live on TikTok on 9 August
  • TikTok users discover new things and keep up with trends

Superdrug has partnered with TikTok to launch the #SuperShow talent competition, where participants complete challenges inspired by Superdrug products. This first-of-its-kind beauty retailer campaign will take over TikTok UK’s ‘For You’ page and feature a bespoke music track. The competition aims to capitalize on the popularity of beauty trends discovered through digital media. Research shows 82% of beauty purchases on TikTok are unplanned, while 49% buy products after seeing them on the platform. Superdrug will have branding in over 800 stores across the UK and Ireland. The collaboration follows the rise of users seeking inspiration and trends on social media.

Factuality Level: 8
Factuality Justification: The article provides accurate information about a partnership between Superdrug and TikTok for a talent competition called #SuperShow, including details on the collaboration and its objectives. It also includes relevant statistics from market research to support the relevance of this partnership. The quotes from Gemma Mason and Holly Harrison add credibility to the story.
Noise Level: 3
Noise Justification: The article primarily focuses on a marketing partnership between Superdrug and TikTok for a beauty talent competition. While it does provide some statistics about TikTok’s influence on beauty trends, it lacks in-depth analysis or exploration of the broader implications of social media’s impact on the industry.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a partnership between Superdrug and TikTok for a beauty talent competition, which does not directly impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article

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