German Retailer Claims Trademark Infringement

  • Lidl takes Tesco to court over logo dispute
  • London High Court pre-trial hearing held
  • Survey evidence presented by Lidl
  • Tesco attempts to rule survey inadmissible
  • Estimated trial costs: £1,185,976 for Tesco, £1,170,244 for Lidl

Supermarket rivals Lidl and Tesco are locked in a legal battle over the similarity of their logos. Lidl claims that Tesco’s use of its trademarked blue square background with a yellow circle and thin red line is an infringement on its ‘wordless trademark.’ A pre-trial hearing took place at London High Court, where Lidl presented survey results showing public association between the background and their brand. Tesco tried to rule out the evidence as it was deemed leading, but the judge denied the claim. The case will proceed with estimated costs of £1,185,976 for Tesco and £1,170,244 for Lidl.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the ongoing legal dispute between Lidl and Tesco over the use of a trademarked logo background. It reports on the pre-trial hearing, the survey results presented by Lidl, and the estimated costs for both parties. The article does not include digressions, irrelevant information, or personal opinions masquerading as facts.
Noise Level: 3
Noise Justification: The article provides relevant information about a legal dispute between two companies over trademark infringement and includes details on the pre-trial hearing and costs. It does not contain irrelevant or misleading information, but it is mostly focused on a specific event rather than exploring long-term trends or possibilities.
Financial Relevance: Yes
Financial Markets Impacted: Both Lidl and Tesco are major players in the retail industry which impacts their respective stock prices
Financial Rating Justification: The article discusses a legal dispute between two major retail companies, Lidl and Tesco, over trademark infringement. This can impact their branding and potentially affect their market share, sales, and overall financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: This case involves a trademark dispute between two supermarket chains, Lidl and Tesco, over the use of similar backgrounds in their promotional materials. The impact is considered minor as it primarily deals with legal matters and financial costs.

Reported publicly: www.retailsector.co.uk