Experimenting with Innovative Materials and Ownership Models
- Selfridges unveils ‘shop of the future’ concept store called ‘Supermarket’
- Four-week retail experiment at The Corner Shop in Oxford Street store
- Exploring new ideas and models for sustainable shopping habits
- 3D printing exhibition space
- Innovative materials like products made from atmospheric carbon
- NFT digital artworks available for purchase
- Brands such as Iris Van Herpen and Crocs participating
- Laser cut corset belts and dresses made from recycled ocean plastic
- Over-stock utilization by artist Tejumola Butler Adenuga
- Project Earth sustainability strategy at the core of the concept
Luxury department store Selfridges has introduced a new concept called ‘Supermarket’, a four-week retail experiment at its Oxford Street location. The store aims to explore sustainable shopping habits, focusing on future-facing materials like pineapple leather and atmospheric carbon products, as well as introducing NFT digital artworks for purchase. Brands such as Iris Van Herpen and Crocs will participate with recycled ocean plastic items and over-stock utilization. Selfridges’ acting creative director, Emma Kidd, said, ‘Supermarket’ is part of their Project Earth strategy to spark conversation around consumption and physical ownership.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Selfridges’ new concept ‘Supermarket’, its purpose, and the innovative materials and brands involved. It also includes a quote from the acting creative director of Selfridges, providing context and insight into their goals and intentions.
Noise Level: 3
Noise Justification: The article provides information about a new retail experiment by Selfridges called ‘Supermarket’ that explores sustainable materials and innovative concepts in shopping. It offers some interesting insights into the future of retail but does not delve too deeply into long-term trends or provide extensive analysis.
Financial Relevance: Yes
Financial Markets Impacted: Selfridges, a department store chain, is experimenting with new retail concepts and sustainable materials which could impact its sales and revenue in the future.
Financial Rating Justification: The article discusses Selfridges’ new ‘Supermarket’ concept that explores sustainability and innovative materials, potentially affecting their financial performance and position in the market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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