Supermarket partners with NCR and Yoti for privacy-preserving age estimation technology trial

  • Asda trials digital self-ID at checkouts to speed up age verification process
  • Privacy-preserving age estimation technology used in partnership with NCR and Yoti
  • Trial will run until end of May, limited to alcohol purchases
  • Customers can use Yoti or Post Office EasyID apps for age verification
  • Asda plans to test mobile Scan and Go app next month

Asda is the first supermarket to trial an automated age verification solution at self-checkouts, using a camera to estimate customers’ ages. The technology aims to make alcohol purchases quicker and easier by partnering with NCR and digital identity network Yoti. Customers can prove their age through the Yoti or Post Office EasyID apps without ID documents or human intervention. The trial will run until May and is limited to alcohol purchases. Asda also plans to test mobile Scan and Go app next month for faster shopping experiences.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Asda’s trial of an automated age verification solution at self-checkouts in two stores, the technology used, and the partnership with NCR and Yoti. It also includes quotes from relevant sources and explains the purpose and benefits of the trial.
Noise Level: 2
Noise Justification: The article provides relevant information about a new technology being trialed by Asda to improve the age verification process at self-checkouts. It is informative and stays on topic without diving into unrelated territories. The article supports its claims with details about the trial’s partnership with NCR and Yoti, and quotes from Asda and Yoti representatives. It also provides actionable insights by mentioning potential benefits for customers and store employees.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s stock price may be impacted by the success or failure of this trial.
Financial Rating Justification: The article discusses a new technology being trialed by Asda, which is a supermarket company. The success or failure of this trial could potentially affect their sales and overall performance, thus having an impact on their financial standing.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailsector.co.uk